Carly Hagedon

Outside the Box, Part III

Primark, Oxford Street, London

Published

11 years ago

September 10, 2013

Carly Hagedon

Outside the Box, Part III — Credit: Andy Townsend, London

Credit: Andy Townsend, London

First Place
CONVERSION – SPECIALTY STORE, SALES AREA OVER 10,000 SQUARE FEET
Primark, Oxford Street, London
Submitted by: Dalziel and Pow Design Consultants, London

Spread over four floors and 82,000 square feet, Primark’s conversion involved the merging of three landmark buildings to create one store. Each section of the interior is connected by a prominent, dark staircase and wide aisles to accommodate crowds.

“The way the ceiling and lighting are designed is the most successful at helping guide shoppers with a wayfinding system,” says judge Brent Hodge of Brent Hodge Design (Cincinnati).

In addition to commissioning a graffiti artist to distress a London Underground-inspired “tube train” used as a fixture in womenswear, Dalziel and Pow created bespoke maps listing additional Primark locations and landmarks nearby, with downloadable directions via QR codes, directing customers to the nearest open store.

Click here to check out Outside the Box, Part I.
Click here to check out Outside the Box, Part II.

Check vmsd.com throughout the week of September 9th for more 2013 Retail Renovation Competition winners.

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HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
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