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Specialty Non-Apparel


Napierville, Ill.



(Honorable Mention, 1998 International Visual Image Identity Competition–Signage & Graphic Design)

This new concept store was designed to provide desktop solutions for small office/home office customers. Paper products are presented by end use and are distinguished by a set of letter symbols describing them (“P” for preprinted, “W” for watermark, etc.). Symbol signs appear along a large paper wall that dominates the space, and are repeated behind the service desk.

Design: Schafer, Oakbrook Terrace, Ill.–Robert Schafer, project strategist; Beth Howley, principal in charge; Lisa Sallwasser, vice president graphics; Brian Priest, Jube Manderico and Stefanie King, graphics Suppliers: Andre's Imaging & Graphics, Chicago (graphics)



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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