Headlines

Primark Coming to the U.S.

British retailer eyes East Coast

Published

10 years ago

April 23, 2014

Sarah Whitman

Primark, the retail division of Associated British Foods plc (London), will open its first U.S. store in Boston next year, according to Women's Wear Daily.

Primark signed a lease for 70,000 square feet of selling space in the historic Burnham Building — which is currently being renovated — at Downtown Crossing in the heart of Boston. The site was previously home to a Filene’s department store.

Negotiations are under way to open more Primark locations in the northeast over the next two years. The U.S. stores will be supported by warehousing in the region.

The value-conscious fashion retailer has a strong consumer following in nine countries in Western Europe.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design