Headlines

Raden Unveils Experience Showroom

Brand allows customers to try out 'high-tech' luggage

Published

8 years ago

August 16, 2016

amccorq

Luggage brand Raden (New York) opened a coliseum-like, 7000-square-foot space in New York’s SoHo neighborhood. Unlike a traditional store, the space was designed to give consumers the experience of using their high-tech luggage that can connect to smartphones.

Although it was meant to function as a showroom, the Raden space has seen overwhelming interest from tourists in SoHo hoping to upgrade their luggage before returning home, reports the New York Business Journal.

As a result, Raden has now replaced and increased inventory in the temporary store. CEO Josh Udashkin says the success also means the brand will consider other locations in New York, as well as new spaces in Los Angeles and Las Vegas.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design