Headlines

Reebok Opening Four FitHub Stores

Targets fitness-oriented SoCal communities

Published

10 years ago

November 14, 2014

Sarah Whitman

Fitness apparel and equipment maker Reebok International Ltd. (Canton, Mass) is will open four Southern California locations — two in San Diego and two in Los Angeles — of a new retail chain known as Reebok FitHub, according to the San Diego Business Journal.

Reebok, a subsidiary of Adidas Group, recently opened the stores in several cities, including Boston, New York City, Washington, D.C., London and Paris. The stores sell Reebok-branded footwear, apparel and accessories, including the company’s CrossFit and Spartan Race collections.

The FitHub stores, which target communities with fitness-oriented residents, offer services such as yoga classes, fitness seminars and meetup spaces for running clubs, said Chris Waldeck, Reebok’s U.S. brand director.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design