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REI Hires First Chief Commercial Officer

Retailer also promotes two execs from within its ranks




An REI storefront in Salem Oregon at the Keizer Station shops. PHOTOGRAPHY: iStock

Outdoor retailer REI (Sumner, Wash.) hired its first chief commercial officer and has prmoted two executives to new leadership positions, according to a press release.

Cameron Janes joins the brand as Senior VP, Chief Commercial Officer, while Kelly Hall and Vivienne Long have been promoted to Executive VP, Chief Financial Officer, and Senior VP, CMO, respectively.

In his newly created role, Janes will bring together REI’s retail and e-commerce channels to unify how the brand connects with consumers on a physical and digital level. Hall, who joined the company as Senior VP, CFO, will take on a broader range of responsibilities, leading efforts to build a future-looking, customer-centric supply chain while minding the balance between growth and carbon footprint. Long joined REI in 2019, and in her expanded role, she will drive the vision for membership as well as the brand’s marketing and brand efforts.



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