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Reseller Sellply Expands in Europe

Twenty locations planned as shoppers double-down on sustainable fashion




Fast fashion brand H&M (Stockholm), owner of second-hand retailer Sellply, said it will open 20 more locations in Europe, according to Business of Fashion. The first Sellply store was launched in 2014 in Sweden.

“Every garment bought pre-owned saves resources for our planet. Demand in our new markets is growing rapidly,” said Head of Expansion Gustav Wessman.

Sellply handles the sales process from retrieving merchandise from sellers’ homes to listing, selling and shipping those items.

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.



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