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Rolex to Roll into Brooklyn

Store set for Williamsburg’s North Sixth Avenue
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Rolex to Roll into Brooklyn
Swiss watchmaker plans a store in Brooklyn; shown is its shop in Vienna, Austria. Photo: Dmitri Zelenevski/iStock by Getty Images
Swiss watchmaker plans a store in Brooklyn; shown is its shop in Vienna, Austria. Photo: Dmitri Zelenevski/iStock by Getty Images

Rolex (Geneva, Switzerland) will open a store in Brooklyn’s Williamsburg neighborhood, within Empire State Realty Trust’s North Sixth Street Collection. The 3700-square-foot shop will be located at 86 N. Sixth Street, near such other brands as COS, Glossier, Everlane, Warby Parker, Sugarfish, The North Face, Byredo and Buck Mason.

Empire said in a news release it has signed a lease with Rolex for the Sixth Street space, but did not provide an opening date for the store.

“Williamsburg continues to grow in its importance to retailers and shoppers, and we have a lot more underway there…,“ said Empire State Realty Trust Chairman and CEO Anthony Malkin.

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