Sales and Marketing Administrator

Sandy Alexander’s Salt Studios and MCT/Liquid Join Forces

Expanding Premedia Services from New York to Hong Kong

Clifton, NJ – January 4, 2016. Sandy Alexander, a leader in integrated multi-channel communications solutions headquartered in Clifton, NJ announced that Salt Studios and MCT/Liquid joined forces effective January 1, 2016. Salt Studios is the Sandy Alexander visual media production boutique located in New York City. With MCT/Liquid employees combining their talents with the current Salt team, customers will benefit from expanded capabilities and increased capacity, including access to full-service studios located in New York and Hong Kong.

Sandy Alexander President and CEO Michael Graff stated, “We’re very excited to be working together with Jim Roggio and Roland Colombo who have been the dedicated leaders of MCT/Liquid for the past 10 years. Its great news for all of us.” Graff continued, “We’re a stronger company together, with a growing base of manufacturing capabilities and services that now extend to Hong Kong.”  

Jim Roggio, Managing Partner of MCT/Liquid founded the company in April of 1990 and has worked with Roland Colombo, Director of Operations, since March of 2002. Roggio and Colombo will continue providing their customers with the same unsurpassed quality under the Salt brand – Jim Roggio as Vice President – Sales and Business Development and Roland Colombo as Production Manager responsible for servicing accounts, managing the Hong Kong team, and supporting the development of new business.

Roggio noted, “We knew that Sandy Alexander was a perfect fit for us so it was an easy decision to join forces. We have a shared vision of where CGI is headed. Brand color consistency, cost effectiveness, speed to market, and image animation are only a few of the benefits of this technology.” Roggio added, “The day before a holiday a client came to us needing a revision to the image of their product label and we were able to accommodate their short time frame. In the CG world, we pulled up the image and made the changes, with faster turnaround and lower cost than hiring a photographer, setting up a shoot, re-photographing the product, and retouching the image. CGI gives us the freedom to reuse an image and even to animate it if needed.”

Salt Studios welcomes customers and prospective customers to call to schedule a tour of the studio. An open house is planned for early this year.

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About Sandy Alexander

Sandy Alexander Inc. is the largest independently owned, high-end graphic communications company in the nation, serving the needs of businesses from small and mid-size, to Fortune 500 enterprises from coast to coast.  Sandy Alexander’s broad array of services include digital solutions; sheetfed and web capabilities; in-line finishing and personalization; wide and grand format; and printing for retail visual merchandising.

Salt Studios is the Sandy Alexander visual media production boutique located in New York City. Salt Studios specializes in computer graphics, creative retouching, photography, and digital asset management, rounding out Sandy Alexander’s expansive range of resources.

Sandy Alexander Inc. provides high impact and efficient printing for any campaign regardless of substrate, size or quantity with speed to market that is unsurpassed by anyone. Sandy Alexander is a leader in protecting the environment with 100% wind energy, SGP certification, and tri-certification for chain-of-custody sustainability paper.

About MCT/Liquid

MCT/Liquid’s innovative technology is used to create compelling images and awe-inspiring special effects. With a reputation for unsurpassed artistry combined with rapid turnarounds and 24/7 service, our imaging specialists are among the industry’s elite. CGI technology is transforming visual communication by enabling the lighting precision, artistry and cost advantages traditional photography cannot always deliver. It allows you to work faster and smarter, with flexibility and ingenuity. The possibilities are limitless.

CONTACT:  For information about Sandy Alexander Inc. and any of its products and services, call Larry Westlake, Executive Vice President of Marketing at (973) 470-8100, or visit Sandy Alexander online at: www.sandyinc.com.