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Samsung Opens London Store-in-store

Plans call for several Experience Zones



Samsung Electronics Canada (Mississauga, Ont.) opened a store-in-store in London at Phones 4u, the StarPhoenix reports. The company plans to launch several in-store “Experience Zones” as part of a global strategy to expand its brand awareness with consumers by reaching them more directly.

A standalone, Samsung retail outlet is also planned for this year.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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