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Samsung Opens London Store-in-store

Plans call for several Experience Zones

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Samsung Electronics Canada (Mississauga, Ont.) opened a store-in-store in London at Phones 4u, the StarPhoenix reports. The company plans to launch several in-store “Experience Zones” as part of a global strategy to expand its brand awareness with consumers by reaching them more directly.

A standalone, Samsung retail outlet is also planned for this year.
 

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