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Shop-in-Shop Updates: Beautyspace/Belk and Dick’s/ Easton

In-store partnerships involving beauty and athletic equipment, respectively.

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30 seconds ago

April 1, 2026

VMSD Staff

Shop-in-Shop Updates: Beautyspace/Belk and Dick’s/ Easton — Easton’s “Spring Break Collection” shop in select Dick’s House of Sports stores. Photo: Courtesy of Easton and Dick’s Sporting Goods

Easton’s “Spring Break Collection” shop in select Dick’s House of Sports stores. Photo: Courtesy of Easton and Dick’s Sporting Goods

* Five Belk Inc. (Charlotte, N.C.) department stores will house spaces dedicated to Beautyspace (New York). Together, the two retailers “aim to redefine the in-store beauty experience by combining Beautyspace’s curated variety of brands with Belk’s easy-to-shop store environment,” the companies said in a news release. Belk stores at the following sites will host the shops: Columbiana Mall, Columbia, S.C.; Crabtree Valley Mall, Raleigh, N.C.; Haywood Mall, Greenville, S.C.; SouthPark Mall, Charlotte, N.C.; and The Summit, Birmingham, Ala.

* Easton (Thousand Oaks, Calif.) and Dick’s Sporting Goods (Pittsburgh) are partnering to extend the limited-release “drop” strategy long used by sneaker brands to baseball and softball equipment. The inaugural shops-in-shops along those lines at select Dick’s House of Sports stores will feature the “Spring Break Collection,” which is focused on offering the best-performing bats.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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