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Shop! MarketPlace 2024 Celebrates the Best-in-Class from Around the World

Recognizing the most elite POP advertising displays and in-store activations with the Shop! Global Awards




(PRESS RELEASE) MONTCLAIR, NJ – The most innovative displays and activations worldwide are shaping the future of the in-store experience.

Shop! Association announced the winners of the 2024 Global Awards during a live awards ceremony at Shop! MarketPlace in Cincinnati on April 10.

Celebrating the ultimate in point-of-purchase advertising displays and in-store activations, the Shop! Global Award competition welcomes gold award-winning projects from Shop! POPAI programs from around the world.

“The winners of the Shop! Global Awards are the best of the best from across the globe and represent the pinnacle of in-store innovation,” said Murray Kasmenn, Executive Director of Shop! Association.

The panel of judges analyzed over 76 design entries to select winners across 23 main categories. Judging criteria was based on objective, actualization, design elements, manufacturing process and life expectancy.

The 2024 Shop! Global Awards were presented to the following winners:
Alcohol and Tobacco (Permanent)
Submitted by Outpromo – Agency OMG
One Fits All
Produced for: Heineken Company
Country: Brazil

Alcohol and Tobacco (Temporary)
Submitted by Bish Creative
Kraken Canned Cocktails Spectacular
Produced for: Proximo Spirits
Country: USA

Beauty & Cosmetics (Permanent)
Submitted by EDA Australasia
Nail & Lip Play Station
Produced for: Coty Australia
Country: Australia

Beauty & Cosmetics (Temporary)
Submitted by Bish Creative
L’oreal Flower Bomb Mailbox Display
Produced for: L’oreal
Country: USA

Category Management
Submitted: POS TUNING GmbH, Germany
Red Bull Energy Zone
Produced for: Deutsche Tamoil GmbH
Country: Germany

Consumer Electronics (Permanent)
Submitted: The Valley Group
Marshall Interactive Audio Demo Display
Produced for: Marshall Group AB
Country: United Kingdom

Consumer Electronics (Temporary)
Submitted: RISE RETAIL
DIGITAL KITCHEN, Brastemp Multidoor Refrigerator Launch
Produced for: Whirlpool
Country: Brazil

Digital, Mobile, Interactive Media & Technology
Submitted: TRUSTED Implementation Ltd.

Coca-Cola Creations: Innovative Design for an AI-based Product
Produced for: Coca-Cola HBC Magyarország Kft.
Country: Hungary

Field & In-Store Promotion
Submitted: Spar Brasil
Embarking with Nivea
Produced for: BDF Nivea
Country: Brazil

Food Retailers & Hospitality Design
Submitted: Estúdio Jacarandá
Produced for: Ofner
Country: Brazil

Food, Grocery & Convenience (Permanent)
Submitted: Ciclo Comunicação
Hershey’s Bars Gondola Head
Produced for: Hershey`s Brazil
Country: Brazil

Food, Grocery & Convenience (Temporary)
Submitted: Kolorcraft Ltd.
Summer Festival of Food.
Produced for: Waitrose & Partners
Country: United Kingdom

Health Care (Permanent)
Submitted: SEDU Display
La Roche Posay Sun Corner
Produced for: L’Oréal Türkiye Kozmetik Tic. ve San. A.Ş.
Country: Türkiye

Health Care (Temporary)
Submitted: Micropack, Latam
Totem Gillette Shaver
Produced for: Procter & Gamble Do Brasil S.A.
Country: Argentina

Innovation – Concepts
Submitted: CI PARTNERS
Join Yin In Your World
Produced for: Join Yin
Country: China

Mass Merchants, Non-Food
Submitted: Micropack Brazil
Mega Downy Argentina
Produced for: Procter & Gamble
Country: Brazil

Service Retailer (Permanent)
Submitted: id8 Studio
Penguin Books Display
Produced for: Penguin Random House
Country: Australia

Shopper Marketing Campaign
Submitted: 31ST
Wonder Recycling Rewards
Produced for: Goodman Fielder
Country: Australia

Specialty Store Concepts
Submitted: XPO: The Mars Agency
Heinz One Pan Eatery
Produced for: Kraft Heinz
Country: Australia

Store Fixture & Elements
Submitted: HL Display
ASDA & HL Multivo™ Max at Meat and Fish
Produced for: Asda Stores Limited
Country: United Kingdom

Toys, Sport & Fashion (Permanent)
Submitted: Ryan Scott, Inc.
Fish Hippie Shop Wall Set
Produced for: Waterside Brands, Inc.
Country: USA

Submitted: PAPACKS Sales GmbH
PAPACKS TABLET BLISTER — from Virgin Fiber and Plant-Based-Coating
Produced for: PAPACKS SALES GmbH
Country: Germany

Student Design Competition
Submitted: Jakob Timerdahl, Ravensbourne University
Swytch Up Your Commute
Country: United Kingdom

The 2024 Shop! Global Award Winners were selected by the following judges:

  • Andy Boris Bodley, Marketing Operations, Boots
  • Anna Lebedeva, General Manager, POPAI Russia
  • Craig Elvin, CEO, Centrum Group
  • Diego Buonanotte, Visual Communication Coordinator, La Anónima
  • Hiroshi Murakami, General Manager, DNP Japan
  • Ildiko Katai, General Manager, POPAI Hungary
  • Julio Gomez, Managing Partner and Chief Learning Officer, Incontext
  • Károly Németh, Marketing Director, Spar Hungary
  • Michaël Flautre, Directeur du Développement Marketing et Commercial, La Poste Solutions Business
  • Olivier Morice, Indirect Sourcing Sustainability Manager, L’oreal O operations
  • Dr. Petr Šimek, Managing Director, Wellen Design
  • Ralf Meyer, Retail Expert, International liaison, Shop! Dach
  • Ryan Brevda, Co-owner, Ryan Scott displays
  • Sebastian Villalobos Moltedo, Managing Director, Shop! Chile
  • Sonia Correia, Strategy Director, Integer / Hotspot
  • Tara Haase-Hieminga, Global Shopper Experience Lead, Mondelez


Shop! MarketPlace, held at the Duke Energy Center in Cincinnati on April 9-11, brought together retail creators, manufacturers, suppliers, brands, retailers, design firms and consultants in a collaborative environment to discover retail solutions, discuss emerging trends and build strategic partnerships.

“We’re extremely grateful for our expert panel of judges and the incredible submissions from all the contestants. The Shop! Global Awards competitions would not have been possible without them,” said Kasmenn.

To view all of the 2024 Global Awards winning displays and instore activation visit here.

About Shop! Association

Shop! Association ( is the global retail trade association dedicated to elevating the in-store experience and is the catalyst for progressive evolution in retail. Shop! represents companies and affiliates worldwide from 25 countries. The association brings value to the global retail marketplace through connecting, networking, research and education programs, events and industry awards while also offering business-focused content, support and resources to retailers, brands, designers, producers and suppliers throughout the industry.

About SmartWork Media

SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication. The company publishes INSTORE, INVISION, PETS+, VMSD, Signs of the Times, Big Picture, Screen Printing and Global Cannabis Times as well as their respective websites and events — The INSTORE Show, IRDC, Shop! MarketPlace, Shop! Ideation and the Garden Center Show. Learn more at



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
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