Sony Style, New York

Electronics

Published

15 years ago

April 13, 2009

Tapping into the festivities of Fashion Week in New York, Sony Style staged an evening of glamour and circuitry at its Madison Avenue store. Called “Sony Style: Where Fashion Meets Technology,” the event celebrated the launch of its new Vaio 8-inch laptop.

Christine Belich, vp, visual merchandising, for Sony Style, worked with Paper magazine to select six emerging fashion designers to create a custom computer bag with accompanying apparel to be presented at the event.

On opening night, the store and windows featured a gallery-like setting complete with mannequins from Pucci Intl. (New York) and models. All were wearing the fashion designers’ latest wares while sporting the new Sony Vaio Lifestyle PC.

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