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Specialty Apparel


Lombard, IL



Distinguished in the sporting goods industry by its signature groupings of hardgoods and softgoods together into four worlds of sports, Sportmart is organized around a central concourse feature area. Suit Up (team sports), Lace Up (footwear), Burn It (workout) and Get Out (outdoors and camping) each are identified by huge graphic “billboards” and vertical pylons identified with the name of the section. Flooring throughout the store range from industrial diamond plate stainless steel in the concourse to hardwood in the basketball shop, rubber matting in workout, sisal carpeting in the golf club area and vinyl in footwear. Interactive elements include a “how high can you jump” pylon, virtual reality hole for golfing and swing analyzing station, educational in-line skating videos and a basketball court area.

Photography by Bob Briskey, Briskey Photography, Hinsdale, Ill.

Design: Schafer Associates, Inc., Oakbrook Terrace, Ill. — Robert W. Schafer, chair and ceo; Beth Howley, project director; R.H. Lubben, project planner; Jeff Stompor, project designer; Lisa Sallwasser, senior graphic designer; Rob Soderholm, project manager; Walter Plavsic, job captain; Andrea Schindlebeck, graphic designer

Sportmart Team: Mark Scott, president; Rob Morrison, vice president Marts; John Lowenstein, vice president operations; Jim Conroy, vice president of construction; Harry Hunter, director construction; Jeff Olson, director of visual merchandising

Architect: Ridgeland Associates, Oakbrook Terrace, Ill.


Signage/Graphics: Adrienne Weiss Corp., Los Angeles, in collaboration with Schafer Associates

General Contractor: Osman Construction, Arlington Heights, Ill.

Fixturing: Nu-Era, St. Louis; Spectrum, Freeport, N.Y.; Lozier, Omaha, Neb.; Ontario Store Fixtures, Weston, Ont.

Flooring: BV Harbinger, Atlanta; Lees, Greensboro, N.C.; Nora Rubber Flooring, Highland Park, Ill.; Armstrong, Lancaster, Pa.; Tajima, Arlington Heights, Ill.; Forbo, Hazleton, Pa.

Lighting: Indy Lighting, Indianapolis

Wall Coverings: Marlite, Dover, Ohio; Sherwin Williams, Cleveland (paint); Benjamin Moore, Montvale, N.J. (paint)


Materials/Finishes: Wilsonart, Temple, Texas (laminates); Mercer, Woodale, Ill. (vinyl); Formica, Cincinnati (metal finishes); Joseph T. Ryerson, Chicago (metal finishes); Stylmark, Minneapolis (metal finishes); Cres Light, Chicago (metal finishes); Resolite, Pittsburgh (corrugated plastic)

Signage: Andres Imaging and Graphics, Chicago; 3M Commercial Graphics, St. Paul, Minn.; Clear Corp., Minnetonka, Minn.; Eddy Associates, New Berlin, Wis.

Sound Effects: AEI, Seattle



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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