Borders

Specialty Store Sales Area 10,000 to 50,000 Square Feet
Award of Merit
Grid2 Intl., New York

Borders' prototype redesign eases navigation and puts renewed emphasis on the core product: books. A yellow racetrack guides shoppers around the store, which features promotional digital signage, impulse-buy tables, a relocated café, a curved fixturing system, storytime amphitheater, black-and-white images of people reading and Borders' signature red placed along walls and atop fixtures.

Client: Borders Inc., Ann Arbor, Mich.
Tom Robin, director, architecture and construction
Chuck Treber, director, store planning
Padmakar Karve, manager, architectural services
John Newman, manager, store layouts
Dennis Racine, senior manager, store design

Design: GRID2, New York
Martin Roberts, president
Akka Ma, executive vp, interiors
Betty Chow, vp, graphics
Steven Derwoed, director of projects, interior designer
Lucinda Watt, interior designer

Architect: URS Corp., Farmington Hills, Mich.

General Contractor: Wheeler Building, Bloomfield Hills, Mich.

Outside Design Consultants: TES Engineering, Cleveland (mechanical and electrical engineers)

Fixtures: Huck Store Fixtures, Quincy, Ill.

Flooring: The Matt Works, Stoughton, Mass.
Durkan, Kennesaw, Ga.

Furniture: Falcon, Dandridge, Tenn.

Wallcoverings/materials: Benjamin Moore Paint Co., Montvale, N.J.
Corian, Wilmington, Del.
LIRI, Torino, Italy
Hakatai Enterprises Inc., Ashland, Ore.
JM Lynne, Ronkonkoma, N.Y.

Network digital signage: Convergent (a unit of Technicolor Network Services), Atlanta

Photography: Gil Stose, Highland, N.C.

GRID2Hakatai Enterprises Inc. Convergent Media Systems