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Target to Double Number of Apple Shop-in-Shops

The move comes in time for the holiday shopping season

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Target (Minneapolis) will double the number of Apple at Target shop-in-shops before the holidays, expanding from 17 to 36 stores, reports USA Today. The concept, which launched in February, effectively doubles the amount of shelf space Apple products enjoy at Target stores.

“The strength of our assortment of national and owned brands, the expertise of our team members and the incredible value we offer make Target an unmatched destination for electronics and accessories,” Nikhil Nayar, SVP for Target Hardlines, said in a statement. “With the expanded Apple at Target shop-in-shop experiences, we’re elevating this even further.”

Target also revealed its Bullseye’s Top Tech list, which it describes as “the coolest, most-wanted gifts and gadgets.”

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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