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The Container Store Teams with Dormify

Partnership includes five shops-in-shops for college-bound consumers




Photography: Courtesy of The Container Store

Dormify (New York), an online shop selling dorm decor, has installed shops-in-shops and displays within 40 Container Stores (Coppell, Texas) for the summer

“The partnership with Dormify allows us to offer stylish bedding, headboards, throw blankets, and decor directly to our customers in a way The Container Store has never done before,” said Stacey Shively, The Container Store’s Chief Merchandising Officer “We have an increased focus on complementary products to the storage and organization offerings our customers love, and this year college shoppers can find everything they need at The Container Store to set up functional college living spaces that are uniquely their own.”

Through Sept. 4, The Container Store locations in Austin, Texas, Costa Mesa, Calif., Houston, Nashville and New York are home to Dormify shop-in-shop experiences, offering a curated assortment of the brand’s bedding and decor items, such as mix-and-match Twin XL bedding, innovative charging headboards, pillows, throw blankets and wall art.

In addition, 35 other store locations feature Dormify displays so customers can experience products in person before purchasing online. More than 90 products from Dormify are available to shop online at

“With Pinterest pins for ‘dorm room ideas’ topping 14 million, it’s clear that college-bound Gen Zers are looking for inspiration and functional designs that let them express their individuality,” said Amanda Zuckerman, Co-founder and President of Dormify. “We’re excited about our collaboration with The Container Store and to offer these students a curated selection of our best-sellers through our first-ever shop-in-shop experience.”




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HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

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