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Movado opens three new boutiques

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Movado Group Inc. (Paramus, N.J.) has opened three new Movado boutiques, at the Valley Fair Mall in Santa Clara, Calif., the Bellevue Square Mall in Seattle and the Northbrook Mall outside of Chicago. These new openings bring the company's total store base to 17 boutiques nationwide.

“Our Movado boutiques . . . enhance Movado's image as a lifestyle brand,” said Efraim Grinberg, president and ceo of Movado Group.

The 2800-square-foot Northbrook store, Movado's second in the Chicago area, broadens its penetration in that market. The Seattle and California locations, which occupy approximately 1900 and 2100 square feet, respectively, represent new markets for the company.

Movado boutiques feature the company's well-known watches plus an expanded assortment of exclusively designed jewelry, home decorative objects, personal desk accessories and gift items. Movado Group designs, manufactures, and distributes Movado, Concord, ESQ, Coach and Tommy Hilfiger watches worldwide in addition to its retail operations in the U.S.

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