Headlines

adidas Takes Aim at US

Moves key marketing functions from Germany to Portland

Published

20 years ago

December 12, 2003

admin1

adidas-Salomon AG (Herzogenaurach, Germany) has announced it will move key global marketing functions and personnel to its American headquarters in Portland, Ore., in an attempt to further strengthen its adidas North America efforts.

Erich Stamminger, the member of the adidas executive board responsible for global marketing, will assume additional responsibility for North America as president and ceo of adidas America Inc. He will relocate to Portland but continue to report to Herbert Hainer, chairman and CEO of adidas-Salomon AG.

“North America is key to our success,” said Hainer. “Erich's presence and experience are ideally suited to focus our brand activities even more intensely and speed our return to growth. . . At the same time, we will tie our global marketing organization and adidas America closer together.”

Ross McMullin, formerly adidas America ceo and member of the executive board who was on leave of absence due to health reasons, has resigned from all positions at adidas-Salomon. Jim Stutts, serving as interim regional head in Ross McMullin's absence, will continue to report to Hainer as chairman of TaylorMade-adidas Golf.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design