Headlines

Toys “R” Us Announces New Strategy

Focusing on sales growth, not reducing costs

Published

9 years ago

November 2, 2015

Toys “R” Us Inc. (Wayne, N.J.) CEO David Brandon announced the company's new strategy for increasing profitability by focusing on sales growth. The retailer spent the last several years focusing on reducing costs, but the new ceo hopes the change in focus can aid the struggling toy store.

Bloomberg Business reports specific details of the strategy include taking more risks to grow sales and investing in online commerce options in hopes of fighting back against other online retailers.

The company’s debt growth has spurred conversations about impending corporate restructuring and refinancing its major debts.

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