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Video: Niketown’s World Basketball Festival

LIT Workshop offers a behind-the-scenes look at the making of this award-winning in-store campaign

Published

13 years ago

June 22, 2011

VMSD Staff

For the inaugural World Basketball Festival in New York last year, Nike hired a tattoo artist to create illustrations of current basketball stars. Portland, Ore.-based LIT Workshop was tasked with turning that 2-D story into a 3-D retail space, complete with a graphics package, T-shirt zone, shoe gallery and Jordon Brand shop-in-shop.

And the inspiration for those giant basketball figurines soaring above in Niketown New York’s five-story atrium? “We thought of the idea of Macy’s annual Thanksgiving Day parade,” says Damon Johnstun, LIT Workshop creative director. “In this case, the illustrations are more spindly so we did the figurines instead of balloons.”

With just three days to install, there’s a lot to respect in this award-winning project. For an inside-look at the project, check out this video.

For more on this year’s winning projects, click here.

Courtesy of LIT Workshop, Portland, Ore.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design