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Visionworks Rebrands Eyemasters

Texas stores renamed, redesigned

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Optical retailer Visionworks (Dallas) has renamed 28 EyeMasters stores in Dallas-Fort Worth as Visionworks locations, as well as renovating the spaces and expanding eyewear selections.

“The new and improved Visionworks will deliver a superior in-store shopping experience with the added benefit of a nationwide brand name, so customers are likely to find a friendly, convenient Visionworks store wherever they happen to be,” says Shawn Dafforn, Visionworks’ regional vice president for Texas.
 

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