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VMSD Announces Its 2024 Designer Dozen

The winners will be profiled in the March/April 2024 issue of VMSD and honored during a celebration at IRDC 2024 in Kansas City, Mo.




MARCH 2024 VMSD magazine celebrates the best and brightest young designers in retail design with its eleventh annual VMSD Designer Dozen. These 12 emerging stars recognized this year come from retail organizations and design firms nationwide and internationally, including Walt Disney, Saks Fifth Avenue, Macy’s, Arcadis and more.

VMSD Editor-in-Chief Carly Hagedon says, “Our 2024 class of Designer Dozen winners represent 12 rising stars who are not only impeccable designers and visual merchandisers but are also pushing the limits when it comes to making a difference in the world at large – whether through mentorship, volunteering or philanthropy. We look forward to celebrating all our winners during IRDC 2024 in Kansas City. Congratulations to this year’s Designer Dozen!”

VMSD’s 2024 Designer Dozen award recipients are:

  • Evan Harkrider, Visual Merchandiser, The Walt Disney Company
  • Maggie Danker, Senior Environmental Designer, AGAR
  • John Pennekamp, Associate, BRR Architecture
  • Vira Rublevska, Head of Creative, TSUM Kyiv
  • Surbhi Gupta, Studio Director – Strategy and Design, FRDC
  • Joy Dayaw, Design PM, MG2
  • Lisa Rachielles, Manager, Global Retail Design, New Balance
  • Jacob Tyler, Senior Designer, Arcadis
  • Minju An, Visual Manager, Saks Fifth Avenue
  • Olga Sapunkova, Interior Designer, Olga Design Studio
  • Heather Woods, Team Leader, Figure3
  • Stephanie Perez, Manager, Graphic Design, Macy’s

Profiles of the Designer Dozen will appear in VMSD’s March/April issue, and the winners will be celebrated during the 2024 International Retail Design Conference (IRDC), in Kansas City, Mo., this Oct. 9-10.

The print version of VMSD’s March/April issue will mail mid-March, and the digital edition will be “live” via beginning April 1. To read about last year’s Designer Dozen winners, click here.

Interested in nominating or becoming a Designer Dozen? Submissions for 2025 will open late December 2024/early January 2025. For questions, please contact the VMSD editors by emailing or stay tuned to

About VMSD

VMSD (Visual Merchandising Store Design) magazine is the leading publication for retail designers and store display professionals, serving the retail industry since 1897. Every month, VMSD showcases the latest store designs and visual displays, presents merchandising strategies and new products, and reports on industry news and events. Celebrating the art and science of retail design for more than 126 years, VMSD delivers information and inspiration straight from the high-level executives that drive this industry. Learn more at



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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