Wahlberg’s Municipal Brand Opens First Physical Store

Municipal (Carlsbad, Calif.), a performance-driven clothing brand by actor Mark Wahlberg, has opened its first permanent brick-and-mortar location on Melrose Avenue in West Hollywood, Retail Dive reports. A second, larger locale is slated to debut later this year in the company’s home base of Carlsbad, with others to follow in major cities around the country.

The West Hollywood site, dubbed the Municipal Pro Shop, has about 1000 square feet. The space is designed to have the feel of a sports club, showcasing the brand’s collection of performance apparel and footwear for men and women. In addition to its own label, the store features apparel and accessories from emerging brands in the Los Angeles market, including Les Monts eyewear, LAB Putters and Sub 70 golf, Retail Dive reports.

In September, Municipal is also planning to open a second store – this one with 6000 square feet of space – in Carlsbad. It will feature a coffee shop, barber shop and lounge. More stores are also on the drawing board for Las Vegas, Phoenix, Atlanta, Boston and New York, according to Retail Dive.

The lifestyle company was founded in 2020 by Wahlberg, Harry Arnett and Stephen Levinson.