Walmart Broadening Product Assortment

Walmart (Bentonville, Ark.) plans to bring back products its customers have asked for as part of a broader effort to re-establish its one-stop shopping convenience, which also includes a better price-matching program and new ad campaign.

“Walmart’s reputation was founded on the principle of providing low prices day-in and day-out on the broadest assortment of merchandise,” says Duncan Mac Naughton, chief merchandising officer, Walmart U.S. “Our company is determined to create the best one-stop shopping experience and low prices on the right products backed by a clear, consistent ad match policy.”

Walmart says it will add approximately 8500 items or 11 percent in an average store. The assortment changes will bring back customers’ favorite local food and consumables. “We’ve listened to our customers and we’re bringing back the products and brands they want,” says Mac Naughton. “Customers have already seen a wider selection of products on our shelves and we’ll continue to bring back great products at great prices.”

Additions will include dry grocery products, fresh grocery and consumables, as well as health and wellness products. General merchandise categories like electronics, sporting goods, apparel, fabrics/crafts and outdoor living will also expand later this year.

The retailer will signal the new additions with new “It's Back” flags on store shelves.