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Walmart Names New Creative Director of Scoop, Free Assembly

Fashion designer Brandon Maxwell will oversee the mass merchant’s Scoop and Free Assembly brands.




Fashion designer Brandon Maxwell is collaborating with Walmart for its exclusive fashion brands, Free Assembly and Scoop.

Walmart (Bentonville, Ark.) has tapped American fashion designer Brandon Maxwell as its new Creative Director of Free Assembly and Scoop, its elevated fashion brands, according to a company press release.

In his new role, Maxwell will be responsible for providing input on material selection, sourcing and production, as well as collection design, brand marketing initiatives and campaigns.

Denise Incandela, Executive VP, Apparel and Private Brands, said, “Brandon is a powerhouse in the fashion industry. His designs are beautiful, youthful, timeless and expertly tailored.”



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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