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Wet Seal Sold at Auction

Buyer hints at department store and mass channel future

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Boston-based global advisory firm Gordon Brothers’ $3 million bid won a bankruptcy court auction for Wet Seal (Irvine, Calif.).

Still subject to approval by the Delaware bankruptcy court, the deal out-bid Canadian retailer YM Inc., reports Women’s Wear Daily. Wet Seal filed for Chapter 11 on Feb. 11.

“We think there is a business opportunity in both the department stores and the mass channel for a brand such as Wet Seal if we put together the right brand concept,” said Ramez Toubassy, Gordon Brothers' president of brands division. 

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