Headlines

Windsor Diamonds Set to Expand

Goal is 50 stores in five years

Published

10 years ago

June 25, 2014

Sarah Whitman

Los Angeles-based jewelry company Zalemark is behind a new venture that aims to turn Windsor Diamonds (Folsom, Calif.) into a 50-store chain within five years, according to JCK.

The new chain would include both Windsor Diamonds stores and Windsor Diamonds Outlets, with a focus on the outlets. The company hopes to open up the first of the new stores near the 11-year-old Windsor store in Folsom then expand the chain throughout Northern and Southern California, and possibly Arizona, Utah and Nevada, JCK reported.

The immediate goal is to establish clusters of five stores in 10 markets, which will allow the company to split marketing costs locally.

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