Department Stores

Macy's

VM+SD 13th Annual International Visual Competition Winner

Published

18 years ago

August 8, 2006

Anne DiNardo

FIRST PLACE – HOLIDAY WINDOW DISPLAY
It's Christmas Time in the City
Macy's, New York

Inspired by the art of pop-up books, Macy's celebrated the 2005 holiday season with six stories of Christmas in New York that literally unfolded before spectators' eyes. Mechanics, lighting and sound were coordinated over 21/2 minutes as each story went from closed book to full-open storybook page.

Judges enjoyed the grand sense of theater on display. “They took all these flat elements and brought them to life,” commented one judge. “I can imagine all the kids lined up and waiting for the story to unfold.”

Client: Macy's Herald Square, New York
Paul Olszewski, director of windows
Douglas Fowler, assistant director of windows
Tim Calhoun, vp, visual

Outside Design Consultants: Michael Allen Designs, New York
Scenic Technologies, New York

James Mulea, New York

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design