2024 Designer Dozen: Stephanie Perez

Stephanie Perez
Manager, Graphic Design, Macy’s
Age: 32
Favorite Outside-of-Work Activity: Boxing and weightlifting
Favorite Design Discipline: User Experience Design

W HY STEPHANIE?

In charge of all storewide campaigns and interior graphics for Macy’s, Stephanie creates and designs in-store visual graphics based on marketing campaigns and department signing elements. She has recently worked on projects like the launch of the rebranded “Own Your Style,” Macy’s holiday 2022 and 2023 campaigns, and the launch of its private label, On 34th. Described by co-workers as a mentor to her team, she’s been with the company for seven years and was recently selected to be part of the 2023 McKinsey & Co. Connected Leaders Academy. Outside of work, Stephanie is expanding her creative palate through a home renovation project, which she says has sparked her passion to pursue other areas of design.

📷 Courtesy of Macy’s

Describe your background.

My passion for creativity and my curiosity about consumer behavior led me to pursue retail design and visual merchandising after earning my graphic design degree. Starting at L’Oréal Paris as a lead designer in cosmetics for in-store displays, I refined my skills in visual communication. My transition to Macy’s felt like a natural step for me. I yearned to explore new creative horizons and deepen my understanding of design’s impact on commerce. This journey has been an exciting blend of my design passion with the dynamic world of retail.

Retail changes every day. What role do you see physical stores playing in the future?

I’m convinced that physical stores hold immense potential to evolve into vibrant retail centers. Imagine walking in and feeling energized by every corner. With interactive displays making products come alive, it’s a whole new way to shop. Balancing tech with personal touch is crucial for a great experience, all while keeping up with today’s advancements.

Describe a recent project that you were involved in.

I’m thrilled to share my participation in the Macy’s 2023 holiday in-store campaign. This project was very dear to me and fills me with immense pride. My team and I had an extended timeline, which allowed us to explore numerous design ideas. We felt energized by the creative freedom. Seeing our brainstorming sessions come to life through a plethora of initial concepts was incredibly rewarding. Knowing that our designs continue to evoke excitement and enhance the holiday experience for our customers fills me with a deep sense of pride. These moments remind me of my growth with Macy’s. I am excited about the endless possibilities ahead.

The best part of my day is…

…playing with my beautiful Boston Terrier, Lumi.

I find (design) inspiration in…

…everyday life. Just looking at how things work and talking to people gives me new and creative thoughts.

My favorite thing to do when I leave the office is…

…exercise, mainly though boxing classes.