3 Ways to Scale Your Brand at Every Level

Your brand is more than your products, more than your store. But just how impactful can it be? Attendees of the International Retail Design Conference, Oct. 9-10, are set to discover exactly how to scale their brands effectively in one of our most hotly anticipated sessions.

Moderated by Jay Highland, EVP, Creative, WD Partners, and featuring powerhouse speakers Juanita Garcia, Director, Market Place Development, Innovasport; Jesse Moyer, Director, Global Store Design, Levi Strauss & Co.; and José Padron, Design Lead, The Hershey Experience, The Hershey Company, this session will surprise and inspire you as you learn new strategies for scalability at every investment level.

How can you get started today in scaling your brand – regardless if you’re just starting out or already have a robust retail presence? These three ideas will help you go bigger and better…faster.

The Startup: Build Your Brand’s Purpose
For brands with limited budgets, effective storytelling can help you create a strong identity. Share your mission and values through social media platforms that resonate with your customers – highlighting what makes your store both unique and relatable. Authentic content helps your brand stand for something real and powerful, which will help you inspire a loyal customer base.

The Established Store: Refresh Your Image
If your brand presence needs to shake things up a bit, consider a digital update. Explore ways to refresh your website and leverage mobile customer interaction tools. Or, introduce a limited-time product line or collaborate with local artists to test new branding directions – drawing in new customers while deepening connections with existing fans.

The Well-Known Brand: Amplify Your Purpose
For established brands, focus on broadcasting your purpose-driven message across multiple channels. Use social media, email marketing, and in-store events to highlight your mission, such as sustainability or community involvement. Be prepared to commit to your brand extension with your marketing strategy and focus – you’re here for the long term, so it should be too!

Want another tip on how to scale? Attend IRDC 2024 for ideas, actionable insights, and powerful inspiration to help you – and your brand – thrive!