Headlines

Disney to Develop “Storyliving” Residential-Retail Communities

First development will feature shops that surround a 24-acre lagoon

Published

2 years ago

February 23, 2022

VMSD Staff

Walt Disney Co. will work with real estate developers to build residential communities that include shops, dining, “beach parks” and other attractions, Reuters reports.

Disney park designers will develop the creative concepts for the communities, and employees will manage entertainment, activities and Disney programming through a community association, the article says. The company says the mixed-used developments will aim to expand the brand’s storytelling to “storyliving.”

The first community is slated for Rancho Mirage, CA. Called Cotino, it will include 1900 housing units including single-family homes and condos, plus shops and a beachfront hotel that surround a 24-acre lagoon.

Read more at Reuters.

Related Topics:Disney experiential Latest News Top

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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