Headlines

Macy’s to Open More Backstage Shop-in-Shops

Thirty-seven new locations planned for the off-price concept

Published

2 years ago

March 23, 2022

VMSD Staff

Macy’s to Open More Backstage Shop-in-Shops — Courtesy: Macy's

Courtesy: Macy’s

Macy’s (New York) will open 37 new Backstage shop-in-shops between April and June.

The off-price concept ranges from 11,000 to 16,000 square feet and features a varied assortment, including toys, housewares, beauty products, designer handbags, activewear and pet gifts.

The expansion begins on April 9 with a Backstage opening inside Macy’s State Street flagship in Chicago. Another is planned for Macy’s New York City flagship, Herald Square, in May. The full list of new Backstage openings is here.

Related Topics:department stores Macy's shop-in-shops

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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