Headlines

Reviving Limited Too Brand, Stores

New deal plans to open 200 standalone stores

Published

9 years ago

July 23, 2015

Bluestar Alliance (New York) has announced that it plans to reintroduce the Limited Too brand and reopen retail stores. The company purchased the brand from Sun Capital Partners (Boca Raton, Fla.).

According to New York Post, the company anticipates rolling out the Limited Too brand initially to department stores, where the brand will appear starting in fall 2016.

About five years ago, all Limited Too stores had been converted to Justice (New Albany, Ohio) stores. Before the brand was converted to Justice stores, it operated about 600 standalone stores. Bluestar Alliance also announced that it has plans to re-open up to 200 standalone Limited Too stores over the next five years.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design