Special Reports

Mystical Forest

Hallucinate's ethereal exhibit for the China International Fashion Brand Fair

Published

10 years ago

March 26, 2014

Robin Donovan

This surreal, futuristic display for clothier Viva Voce was a temporary installation for the China International Fashion Brand Fair hosted recently at the Shenzhen Convention & Exhibition Center. Designers from Hallucinate (Shenzhen, China) used white mist from dry ice and 36 square pillars form a forest-like atmosphere, with video screens in each pillar adding a glimpse into the brand’s vision. Departing visitors are offered a clear souvenir umbrella to take home as a symbol of their escape from the mist.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design