Food Retailing / Supermarkets

Giraffas, North Miami, Fla.

Brazil’s well-loved fast-casual brand spices up its dining environment for a new North American audience

Published

12 years ago

April 5, 2012

Robin Donovan

Breaking into the Florida dining market, this 30-year-old brand introduced an open kitchen setting to play up the idea of fresh food while adding a bit of theater inside the 2500-square-foot restaurant.

Retailer
Giraffas, Brasília, Brazil
Claudio Miccieli, Jr., international manager

Design
FRCH Design Worldwide, Cincinnati
Paul Lechleiter, Chief Creative Officer
Toby Harris, Creative Managing Director
Rob Rink, Architect
Craig Bonifas, Senior Project Leader
Doug Bunker, Graphic Designer
Lori Kolthoff, Creative Director, Resource Design

Outside Design Consultants
KLH Engineers, Fort Thomas, Ky. (Engineer Consultant)
M Tucker Co. Inc., Miramar, Fla. (Kitchen Consultant)

Flooring
Porcelanoa USA, Chicago
Atlas Concorde (Louisville Tile Distributors), Cincinnati

Furniture
Beaufurn, Winston-Salem, N.C.

Lighting
QLCS, Chattanooga, Tenn.

Signage/Graphics
Photo Lab Inc., Cincinnati

Fabrics
Stella Group, Inc., Akron, Ohio

General Contractor
KM Plaza Construction Services, Miami, Fla.

Photographer
Christian Dohn, Cincinnati

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design