Electronics

AT&T Experience Store

ISP/VM+SD Store Design Competition Winner

Published

16 years ago

January 27, 2008

admin1

Designed to tell the story of AT&T and Cingular’s brand evolution – while offering a one-stop shop for communications products and home entertainment services – the 5000-square-foot AT&T Experience Store incorporates elements of both brands. Sleek blue graphics, streamlined fixtures and finishes, and a clearly defined floor plan integrate Cingular’s “Raising the Bar” brand with AT&T’s signature blue.

Six distinct experience zones are delineated with signage and ceiling/flooring cues. And merchandise stations allow customers to test-drive everything from XM Satellite Radio on Bluetooth headphones to high-definition home entertainment devices. Ten more stores will open nationwide to make communications and entertainment purchases fun rather than frightening.

Client: AT&T, San Antonio

Design: Callison, Seattle – Eric Lagerberg, principal; Alex Shapleigh, design director; Elaine Schneider, project manager; Michael Riggs, Peiter Buick and Alexandra Ramsden, design team

Architect of Record: Oculus Inc., St. Louis

General Contractor: Spec-Built, Inc., Carrollton, Texas

Outside Design Consultants: Sean O’Conner Associates, Philadelphia (lighting)

Fixtures: RCS Retail Interiors, Milwaukee

Technology: IBM Global Services/Business Consulting Services, multiple U.S. locations

Photography: Chris Eden, Callison, Seattle

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design