Specialty Non-Apparel

Shreve, Crump & Low

VM+SD 13th Annual International Visual Competition Winner

Published

18 years ago

August 8, 2006

Anne DiNardo

FIRST PLACE – NON-HOLIDAY WINDOW DISPLAY: ACCESSORIES/BEAUTY/SHOES PRESENTATION
Seashells
Shreve, Crump & Low, Boston

Visual merchandiser Lucy-Ann Bouwman's love for the beach inspired her creation of “Seashells” for jeweler Shreve, Crump & Low's summer 2005 window display.

In one window, a light pink and peach shell-encrusted rowboat is docked below a set of diamond and pearl sea star earrings and brooch, which hang like bait from leaded fish hooks. Layers of seashells also framed the windows.

Judges commented on how easily their eyes were drawn to the beautiful and delicate jewelry inside each window. Bouwman says the key is in the lighting.

She also tries to show how fashion relates to jewelry. “I don't want people to be afraid to wear these pieces of jewelry,” she says.

Client: Shreve, Crump & Low, Boston

Design/Props/Decoratives: Sightgeist Design, Boston
Lucy-Ann Bouwman, visual display director
Jonathan Ro-Schofield, design team
Christina Zwart, design team

Lighting: Lighting Services Inc, Stony Point, N.Y.

Chris Akelian, Boston

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design