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adidas Steps into SoHo

New Originals Store opens tomorrow

Published

22 years ago

August 29, 2002

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The first North American adidas Originals Store opens its doors tomorrow in New York's SoHo neighborhood. The 2700-square-foot store will feature the adidas Fall/Winter 2002 Originals collection, which includes re-introduced apparel and special limited products in the Originals collection.

“Our Originals Stores offer a unique experience and great collections inspired by our rich sport heritage and competence,” said Erich Stamminger, member of the executive board of adidas-Salomon AG responsible for global marketing.

The first two adidas Originals Stores opened in Berlin and Tokyo earlier this year. Another is expected to open in Osaka, Japan by the end of September.

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