GENESIS MANNEQUINS: Exclusive Launch at Miss Selfridge during London Fashion Week

The London Fashion Week is one of the most important events in the fashion world. GENESIS MANNEQUINS has used this event as an opportunity to launch their creative and exclusive designs of a brand new charismatic mannequin range. 25 mannequins of the new range “Tessellation” were presented in store and the windows of Miss Selfridge during the London Fashion Week.

The female mannequins convince with strong, dynamic poses and a touch of sex appeal. Due to their unique look, they are ideal mannequins for sports and swimwear, as well as lingerie. The deliberate arrangement of the same poses in a row creates striking effects, especially for legwear and accessories like handbags.

The feedback at the London Fashion Week was clear: “The mannequins are amazing,” “They look really good” or “The girls are pretty – I love their poses, they are really London Fashion Week.” Miss Selfridge is also more than satisfied with the launch. Melissa Jeffrey, display coordinator at Miss Selfridge says: “It seems like the perfect collaboration between ourselves and GENESIS MANNEQUINS: their positions are strong, expressive and editorial, too – they really are showstoppers!”