Fabletics to Open 24 New Stores

Fabletics (El Segundo, Calif.) announced that it will open 24 new locations this year across the U.S. according to a press release.

The first location opened this month, a relocated and redesigned store in the Mall of America in Minnesota. Others slated for year are one each in Alabama, Arizona, Colorado, Iowa, Kansas, Maryland, Michigan, Massachusetts, North Carolina and Oregon; two in Texas; and three each in California and Virginia. The activewear brand will end 2021 with 74 physical locations.

Stores opening this year will include “fitness boutiques” thanks to a collaboration with at-home rowing machine, Hydrow (Cambridge, Mass.). In addition, select locations will feature video installations and touchscreen technology that allow members to view Fabletics products on real people.

Sales associates will “offer in-store demos to members and guests, providing insight into the workout and unique perks for Fabletics 2 million-plus VIP members, such as members-only pricing on apparel and accessories, early access to new capsules and on-demand fitness content through the new Fabletics FIT app,” said the release.