Specialty Non-Apparel

Aston Martin Shares the Art of Living

The legendary British car company debuts its first brand experience center in London's Mayfair district

Published

8 years ago

November 2, 2016

kmpeyton

A new brand experience center by Aston Martin (Warwick, U.K.) in London’s Mayfair neighborhood promises to be a destination for design classes, art exhibits, dinner parties and other events. Best known as James Bond’s automobile of choice, Aston Martin calls the space a place to express the brand’s “art of living.”

“Dover Street mixes art, culture, shopping, luxury and elegance. It’s the perfect place for Aston Martin,” said EVP and Chief Creative Officer Marek Reichman. “No. 8 Dover Street is a place where existing customers, admirers of the brand and people new to the marque can understand our design philosophies and experience the spirit of Aston Martin.”

Reichman and his internal team designed the space, which features a wood floor that follows a nautilus shell design. It’s mirrored by a light installation on the ceiling that references the sleek, elegant lines of the Aston Martin sports car on display.

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