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Aston Martin Shares the Art of Living

The legendary British car company debuts its first brand experience center in London's Mayfair district



A new brand experience center by Aston Martin (Warwick, U.K.) in London’s Mayfair neighborhood promises to be a destination for design classes, art exhibits, dinner parties and other events. Best known as James Bond’s automobile of choice, Aston Martin calls the space a place to express the brand’s “art of living.”

“Dover Street mixes art, culture, shopping, luxury and elegance. It’s the perfect place for Aston Martin,” said EVP and Chief Creative Officer Marek Reichman. “No. 8 Dover Street is a place where existing customers, admirers of the brand and people new to the marque can understand our design philosophies and experience the spirit of Aston Martin.”

Reichman and his internal team designed the space, which features a wood floor that follows a nautilus shell design. It’s mirrored by a light installation on the ceiling that references the sleek, elegant lines of the Aston Martin sports car on display.

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MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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