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4 Comeback Strategies That Are Working for Retailers

Experiential design – as exemplified by Sam’s Club – is at the forefront of the playbook.

Published

3 years ago

August 12, 2021

VMSD Staff

4 Comeback Strategies That Are Working for Retailers

Influenced by recent changes in shopping behaviors and cultural values, retailers are looking to four principal strategies to thrive in the post-pandemic world, Forbes writes.

For store designers, it’s no surprise that one of them is delivering memorable shopping experiences.

Savvy retailers “know that offering a differentiated online experience is key to attracting and converting customers,” said Neha Singh, founder and CEO of Obsess, a virtual retail platform that leverages augmented reality (AR) and virtual reality (VR) to create branded virtual experiences. The articles explains how Sam’s Club used AR and VR technologies to create a virtual shopping experience that allowed shoppers to visit a reimagined Christmas vacation home.

The other three strategies? Giving consumers a reason to revisit store locations, creating an employee-centric culture, and focusing on diversity and inclusion.

Read more at Forbes.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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