Headlines

Glossier’s Seattle Store Opens Friday

The beauty brand is reopening physical stores, starting with Seattle this Friday.

Published

3 years ago

August 20, 2021

VMSD Staff

Glossier’s Seattle Store Opens Friday — Glossier's New York flagship was shuttered last year. Photography: Courtesy of Glossier

The former New York Glossier store. Courtesy of Glossier, New York

Glossier (New York) is opening a new brick-and-mortar Seattle location this Friday, the brand’s first permanent store since shuttering all of its physical locations in 2020.

The 6200-square-foot outpost will be followed by a second store opening in Los Angeles this autumn and another in London opening this winter, reports Retail Dive.

Glossier’s Head of Retail Operations Emily Lewis told Retail Dive in an email: “We’re thrilled to be returning to physical retail starting with our new permanent store in Seattle’s Capitol Hill neighborhood after seeing so much success from our pop-up in the area in 2019 … This new space is one of our biggest and most imaginative offline experiences to date, and builds on everything we’ve learned from years of experimentation with various concepts and formats.”

Pre-pandemic, Glossier reportedly made 80 percent of its sales via e-commerce.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

click to Comment(Comment)

Up Next

Toys ‘R’ Us Announces Shop-in-Shops

Don't Miss

Shinola Partners with Crate & Barrel, Debuts ‘Home’ Concept

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design