Headlines

Gap Acquires Drapr

The new technology will allow customers to try on apparel virtually

Published

3 years ago

August 30, 2021

VMSD Staff

Gap Inc. (San Francisco) has acquired Drapr (San Francisco), an e-commerce startup that uses 3-D technology allowing customers to create avatars and virtually try clothes on at home, according to a company press release.

“Drapr’s technology will help us continue to build on this expertise and deliver a more personalized and inclusive fit experience for all of our customers by showing them how an item will actually look on their body while also recommending the best fit for them based on their individual preferences,” says President, CEO of Old Navy, Nancy Green.

The company believes Drapr will help to minimize returns with online shopping.

Related Topics:drapr gap inc

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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