Events

Are You the Next Iron Merchant?

Spots are filling up for the highly anticipated Iron Merchant Challenge at IRDC 2016 in Montreal

Published

8 years ago

July 13, 2016

Taylor Jach

Held regularly during VMSD’s International Retail Design Conference (IRDC), the 11th annual Iron Merchant challenge will pit attendee against attendee, challenge merchandising skills and visual design dexterity. Along with a mannequin, teams are provided a handy toolbox filled with VM essentials, containing decidedly quirky materials and, most exciting of all, a secret ingredient. (Can you guess what it might be this year?) In only one hour, six teams must get enough eager spectators oohing and ahhing to garner the votes to win the coveted Iron Merchant sash, all while doing so with a cocktail in hand. Think you can handle it? Sharpen those design skills and get ready for the visual merchandising showdown event of the year. Team spots are filling quickly, so say bonjour to Montréal and register today at irdconline.com.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design