Headlines

Abercrombie Asks Jersey Shore Cast Not to Wear Its Clothing

Stock drop follows high-profile announcement

Published

13 years ago

August 19, 2011

VMSD Staff

Abercrombie & Fitch (Columbus, Ohio) announced this week that it would offer money to Jersey Shore star Michael “Situation” Sorrentino and his cast members if they stopped wearing Abercrombie-branded clothing. The following day, the retailer’s stock dropped 5 percent, reports The Chicago Tribune.

The retailer also unveiled its quarterly earnings this week, which analysts say may have led to the drop, although the company beat expectations.

The retailer reported a net sales increase of 23 percent in the quarter ended July 30 and a 64 percent surge in net profit.

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