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Allbirds Opens First Denver Store

The store design educates shoppers about the brand’s sustainability mission

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Footwear and apparel brand Allbirds (San Francisco) has opened a new store and community center at the Cherry Creek Shopping Center in Denver, according to a press release. The store is the brand’s first in Denver and 34th worldwide.

The 2900-square-foot space speaks to the brand’s sustainable purpose, with displays that educate shoppers around its use of merino wool, sugarcane and other natural materials in place of petroleum-based synthetic fibers. Custom wood chairs and displays evoke nature, while each product’s carbon footprint is clearly communicated.

Local products include Denver reusable tote bags, Denver Red Rocks shoe laces and a pin design inspired by Denver County’s wild bison.

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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