Headlines

Anne Klein to Debut Online Livestream Sales

Retailer partnered with Facebook to host in-app sales events

Published

3 years ago

November 18, 2020

VMSD Staff

Women’s fashion brand Anne Klein (New York) will be among the first to debut Facebook Shop’s live in-app shopping, according to a press release. One of four live-streamed online sales events will feature exclusive products that can be purchased in-app during the stream.

"Live shopping is a fast-emerging method of digital commerce and offers the Anne Klein customer a new way to shop the brand in a place we know they are already engaging," said Effy Zinkin, COO at WHP Global, owner of the Anne Klein brand.

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